About us

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Our Goals & Values

Internet businesses are growing faster than the rest of the economy. With plenty of room for growth as it accounts for only 3 percent of global commerce.

We aim to stimulate growth of digitally native businesses, by providing value at every stage of the funding cycle.

Promises Credible Benefit: To feel compelled by an ad, the consumer must stand to gain something; the product is often not enough. What would the consumer gain by using your product or service? This could be tangible, like a free gift; prestige, power or fame. But remember: you must be able to make good on that promise, so don’t offer anything unreasonable.

Grabbing the consumer’s attention isn’t enough; you have to keep that attention for at least a few seconds. This is where your benefits come into play or a product description that sets your offer apart from the others.

How you write your advertising copy will be based on where you will place your ad. If it’s a billboard ad, you’ll need a super catchy headline and simple design due to the speed at which people will pass. Online ads are similar; consumers are so inundated with Internet advertising that your ad must be quick and catchy. Magazine advertising is the most versatile, but this is solely dependent on the size of your ad and how many other ads compete with yours. If you have a full page ad, feel free to experiment; more page space gives you more creative space.

“A successful marketing plan relies heavily on the pulling-power of advertising copy. Writing result-oriented ad copy is difficult, as it must appeal to, entice, and convince consumers”
Mark Strong— Founder of Maker Inc.
Meet the Makers

Our Goals & Values

Writing result-oriented ad copy is difficult, as it must appeal to, entice, and convince consumers to take action.

Bobby Gilbert
CEO
Bobby is the CEO and Co-Founder of Dinote. ​Before founding Dinote, Bobby began his entrepreneurial career focused on software, internet services, and mobile technologies.  He oversaw a variety of roles across strategy, analytics, partnerships, and corporate development, as co-founder of two consumer-focused startups.​

Parker Smathers
Sr Engineer
Parker is the lead software engineer of Dinote, focusing on the development of the Dinote platform and associated technologies.
John Graves
Business Dev.
John joined Dinote as lead analyst at the firm’s inception. He is responsible for Dinote's business development, and research initiatives.
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